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Family directory

Explore ColorArchive by hue family

Each family page acts like a micro landing page for one hue cluster, with related archive colors, matching collections, and links into packs and search.

168 colors

Red Family

Crimson, ruby, and merlot shades for editorial warmth, campaigns, and bold contrast.

Campaign accentsEditorial warmthBeauty and food brands
Related collections
Quiet Luxury
1 matching family color
Sunset Boulevard
1 matching family color
Monochrome Studio
1 matching family color
168 colors

Orange Family

Coral, apricot, and ember tones for warmth, hospitality, and sunlit product surfaces.

Travel and lifestyleWarm product surfacesHospitality brands
Related collections
Quiet Luxury
1 matching family color
Editorial Warmth
1 matching family color
Candy Pop
1 matching family color
112 colors

Yellow Family

Amber, citrine, and honey tones for optimistic surfaces, highlights, and soft contrast.

Highlight systemsEditorial warmthOptimistic interfaces
Related collections
Editorial Warmth
2 matching family colors
Forest Terrain
1 matching family color
Candy Pop
1 matching family color
168 colors

Lime Family

Olive and lime tones for freshness, sport energy, and sharp contrast in curated systems.

Wellness accentsSport and movementFresh organic brands
Related collections
Quiet Luxury
2 matching family colors
Forest Terrain
2 matching family colors
Monochrome Studio
2 matching family colors
280 colors

Green Family

Moss, leaf, emerald, and mint tones for natural systems, wellness brands, and grounded UI.

Wellness brandsEnvironmental campaignsGrounded interface systems
Related collections
Forest Terrain
2 matching family colors
Matcha & Linen
2 matching family colors
Modern Seaside
1 matching family color
224 colors

Teal Family

Seafoam, jade, lagoon, and teal shades for coastal, health, and product clarity.

Coastal product brandsCalm dashboardsHealth and wellness UI
Related collections
Modern Seaside
1 matching family color
Nocturne Tech
1 matching family color
Neon After Dark
1 matching family color
336 colors

Blue Family

Azure, sapphire, cobalt, and indigo shades for interface systems, trust, and technical products.

SaaS and product UITrust-driven brandsTechnical landing pages
Related collections
Nordic Frost
5 matching family colors
Modern Seaside
3 matching family colors
Nocturne Tech
2 matching family colors
224 colors

Purple Family

Iris, violet, orchid, plum, and mulberry tones for creative, cultural, and nocturne palettes.

Creative brandsLaunch pagesAtmospheric dark interfaces
Related collections
Orchid Bloom
2 matching family colors
Nocturne Tech
1 matching family color
Neon After Dark
1 matching family color
336 colors

Pink Family

Magenta, fuchsia, peony, rose, and blush tones for campaign energy and expressive brand surfaces.

Beauty and cultureCampaign systemsExpressive social surfaces
Related collections
Orchid Bloom
2 matching family colors
Sunset Boulevard
2 matching family colors
Quiet Luxury
1 matching family color