Color should do the same job as your hero photography
On a travel website, color and photography are not separate layers — they are the same emotional system. When your palette clashes with your destination imagery, users feel a subtle wrongness they cannot articulate but that lowers trust. Desert Dusk works for travel sites because its ember, coral, and amber tones are the exact color temperature range that dominates the most compelling travel photography: golden hour, sunset coastlines, sandstone architecture, warm interior lighting. When your UI surfaces match your hero images, the entire page feels like one cohesive destination rather than a template with photos dropped in.
