Notes · Food Design
Food Design
2 issues tagged with this topic.
2031-05-08
Why Snack Bags Are Red and Salad Packaging Is Green: The Color Appetite Logic of Food Packaging
The color choices in food packaging are among the most research-backed in all of commercial design. The industry has decades of consumer testing data on which colors increase appetite, communicate healthfulness, signal freshness, or suggest indulgence — and the patterns are surprisingly consistent.
Color PsychologyFood DesignPackagingConsumer
2032-06-15
The Appetite Code: How Color Makes Food Look — and Taste — Better
Food color psychology is among the most commercially studied fields in branding. Red increases appetite and urgency. Blue suppresses hunger. Warm amber signals quality and craft. The complete system for designing food brand identities that make people hungry.
Food DesignColor PsychologyBrand DesignMarketing
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