Forecasting
2 issues tagged with this topic.
A practical color forecasting workflow for product designers
Color forecasting is usually discussed as a fashion industry practice. But product designers face the same challenge: how do you know if a palette will feel fresh or dated in 12 months? Here is a lightweight forecasting workflow that works without access to expensive trend reports.
Color forecasting: how trend cycles work and how to use them without following them blindly
Every January, Pantone announces a Color of the Year. Every season, fashion and interiors industries publish trend forecasts. Designers are often caught between two positions: dismissing these forecasts as irrelevant marketing, or following them too closely and producing work that dates quickly. The more useful position is understanding how color forecasts are constructed, what signals they aggregate, and how to use them as one input among many rather than as directives.