Notes · Palette Design
Palette Design
2 issues tagged with this topic.
Issue 0352026-07-16
Designing palettes that work for colorblind users — without sacrificing character
Roughly 8% of men and 0.5% of women have some form of color vision deficiency. Most palette guidelines respond by stripping color personality down to high-contrast gray-scale safe combinations. There is a better approach: designing with color role redundancy so that no piece of information relies on hue alone.
AccessibilityColor BlindnessPalette Design
Issue 0382026-08-20
How brand color recognition actually works — and what it means for palette selection
Color is often described as the most memorable element of a brand, but that memory is not triggered by the color itself — it is triggered by the combination of color, shape, and context seen together repeatedly. Understanding the mechanics of color memory changes how you should approach brand palette selection.
BrandingColor PsychologyPalette Design
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