Notes · Pantone
Pantone
2 issues tagged with this topic.
2030-11-15
How Color Trends Are Made: Inside Pantone, WGSN, and the Trend Forecasting Industry
The Pantone Color of the Year influences billions of product decisions. How is it chosen? Inside the methodology of color forecasting and what it means for designers.
Color TrendsPantoneForecasting
2031-04-09
How Pantone's Color of the Year Actually Works: The Business Model Behind a Trend Forecast
Every December, Pantone announces a 'Color of the Year' that influences fashion, interior design, and graphic design for the following year. Most people think Pantone is describing a trend. What they're actually doing is more interesting — and more commercially sophisticated.
Color TrendsPantoneIndustryBranding
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