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Research
2 issues tagged with this topic.
Issue 1042027-12-17
Color for e-commerce conversion: what the research actually shows
A lot of CRO advice on button colors is folklore dressed as science. Here is what the actual research shows about how color affects e-commerce conversion, and the much more nuanced picture it paints.
E-commerceConversionResearch
2029-02-10
Color and Brand Trust: What the Research Shows
What controlled studies on color and trust perception actually show — and how to apply it without falling for the oversimplified frameworks that dominate marketing.
BrandingColor PsychologyResearch
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