Trends
3 issues tagged with this topic.
How Color Forecasters Predict Trends — and Why It Matters to Designers
Color forecasting is a professional discipline that operates 18-24 months ahead of consumer markets. Understanding the forecasting process helps designers evaluate trends critically — knowing which trend signals are structurally durable and which are noise.
Why the 1970s Keep Coming Back: Earth Tones, Cycles, and What We're Actually Nostalgic For
Harvest gold and avocado green were universally mocked by the 1980s. Forty years later, terracotta and sage are everywhere. Why do 1970s color aesthetics cycle back so reliably, and what does it tell us about how culture processes nostalgia?
The Y2K Revival Was About Grief: Why Baby Pink and Chrome Silver Returned in the 2020s
Y2K aesthetics dominated fashion and music in 2020-2023. The conventional explanation is generational nostalgia. The more interesting explanation is that Y2K's hyperoptimism was the opposite of what pandemic life felt like — and people reach for the aesthetic antithesis of their present, not its mirror.